Our scent manifestos

EDEL HABANA MIA

The luxury of feeling human warmth, bottled as perfume: a home away from home, easy warmth that feels like belonging, a bright and familiar embrace even if you’ve never been there.

EDEL FREE BLOSSOM

The luxury of feeling your blooming without asking permission: liberation, growth and expansion without judgment. Clean air, clear light and forward movement.

EDEL SWEET NOSTALIGA

The luxury of feeling the sweet echo of what once held you: past tenderness turned into warm softness, intimate sweetness and an emotional embrace.

EDEL EMOTIONAL RIVER

The luxury of feeling emotional overflow made perfume: An inner current of intensity and surrender, a force that cuts through 

chaos with sharp clarity.

EDEL SADNESS TEARS

The luxury of feeling even what hurts: emotional shadow, loss and the strange beauty in emptiness, a dark, intimate, deep exhale.

EDEL ROGUE TEMPO

The luxury of feeling like the force that sets the pace: power, confidence and elegant rebellion, taking the stage and moving as if nothing could slow you down.

Brand logotype

Primary visual signature of the brand. It must always appear clear, bold, and unobstructed.

Do not:

Alter the logo in any way. 

This includes avoiding distortion, rotation, color changes, added effects, or any placement that compromises clear space or readability.

The extended logotype represents the full brand signature. It should always maintain its original proportions, weight, and spacing to preserve clarity and authority. This version is used in formal brand communications where the complete brand name is required for identification.

Ensure the EDEL logotype always appears unobstructed and visually dominant. Maintain a minimum buffer on all sides of the logo. 

For social media applications, use the simplified logomark to ensure clarity at small sizes. The mark must always remain legible, unobstructed, and placed consistently across all platforms.

Do not alter the mark, crowd it with interface elements, or place it over busy backgrounds that compromise visibility.

BRAND LOGO ASSETS

THE LOGO PACK INCLUDES ALL APPROVED VERSIONS OF THE EDEL LOGOTYPE AND LOGOMARK, OPTIMIZED FOR PRINT AND DIGITAL USE. FILES ARE PROVIDED IN MULTIPLE FORMATS TO ENSURE CONSISTENCY ACROSS EVERY APPLICATION. ALWAYS USE THESE OFFICIAL ASSETS TO MAINTAIN BRAND INTEGRITY.

Brand Typography

Helvetica Neue LT STD

Primary typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Brand Typography application

HELVETICA NEUE LT STD

65 MEDIUM

SIZE (28) LINE (24) SPACE (OPTICAL)

EULALIA DE LUCIA FREE BLOSSOM

HELVETICA NEUE LT STD

65 MEDIUM

SIZE (12) LINE (14) SPACE (OPTICAL)

Free Blossom is the scent of liberation, of blooming into who you truly are without constraints. 

This fragrance is a celebration of growth without judgment.

HELVETICA NEUE LT STD

65 MEDIUM

SIZE (8) LINE (10) SPACE (OPTICAL)

EDEL BY EULALIA DE LUCIA FREE BLOSSOM

HELVETICA NEUE LT STD

HELVETICA NEUE LT ST IS THE PRIMARY TYPEFACE OF THE BRAND. IT PROVIDES A CLEAN, MODERN, AND HIGHLY LEGIBLE FOUNDATION ACROSS ALL PRINT AND DIGITAL APPLICATIONS. ALWAYS USE THE OFFICIAL FONT FILES TO ENSURE CONSISTENCY IN WEIGHT, SPACING, AND OVERALL VISUAL IDENTITY.

Brand color palettes

Colors 

The brand color palettes define the visual tone and mood of all communications. Each shade has been selected to ensure harmony, clarity, and consistency across print and digital use. 

Always apply the approved palettes to maintain a unified brand presence.

THE OFFICIAL COLOR SWATCHES DEFINE THE BRAND’S VISUAL TONE ACROSS ALL MEDIUMS. USE ONLY THESE APPROVED COLORS TO MAINTAIN CONSISTENCY IN PRINT AND DIGITAL APPLICATIONS. ALL SECONDARY HUES WILL BE PROVIDED SEASONALLY BY EDEL'S PRODUCTION TEAM.

Brand photography

Our product photography showcases each item with clarity and precision. These assets are designed for use across all brand touchpoints, ensuring consistent lighting, composition, and visual tone. 

Always use the approved images to maintain a unified presentation.

Lifestyle brand assets

Lifestyle and editorial photography captures the brand’s world beyond the product. These images express atmosphere, emotion, and context, offering a broader visual narrative for campaigns and storytelling. 

Use only approved assets to maintain a consistent aesthetic and mood across all platforms.

ECOMS PACK

THE PHOTOGRAPHY ASSET PACK CONTAINS ALL APPROVED IMAGES FOR USE ACROSS CAMPAIGNS, E-COMMERCE, AND PRESS MATERIALS. EACH IMAGE IS SHOT TO REFLECT THE BRAND’S CLEAN, MINIMAL VISUAL LANGUAGE. ALWAYS USE THESE OFFICIAL FILES TO ENSURE CONSISTENCY IN TONE, LIGHTING, AND PRESENTATION.

In-store Training book

This training book provides in-store workers with a clear understanding of the brand. It outlines product knowledge, visual guidelines, and service principles to ensure a consistent and elevated in-store experience.

EDEL BY EULALIA DE LUCIA © 2026